Update: a Duolingo spokesperson tells me that the company expects to break even (or come close to it) by the end of the year and that the company has a “fully fleshed out monetization plan.” We have updated the headline to reflect this.Ībout a year ago, Duolingo CEO Luis von Ahn announced that the company would start experimenting with ads and optional in-app purchases to figure out how each would impact app usage and the financial health of the company. It’s worth stressing that this subscription is completely optional and a company spokesperson told me that “Duolingo’s learning content will always be free.” It’s live now on Android and will come to iOS in the future.
The new subscription service, which you can buy through an in-app purchase, currently costs $9.99 per month. In addition, there is also a feel-good aspect to this, as Duolingo highlights that subscribers to Duolingo Plus, as the subscription is called, will help “millions around the world learn for free.” Subscribers get two benefits: they won’t see ads in the app and they will be able to download lessons for offline use.
Earlier this week, the popular language learning service Duolingo quietly introduced paid monthly subscriptions in its Android apps.
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